CREATIVE DIRECTOR  | TECHNOLOGIST, The Content Lab {Nov 2020-MAY 2021}

With a belief that the future lies at the intersection of creativity and technology, I conceptualise, design and develop engaging and interactive experiences from AR utilities, games and filters for the social ecosystem.

CONSULTING CREATIVE TECHNOLOGIST , Abish Matthew {Sep 2020 - Present} {Freelance}

Experimenting with AR/VR, generate new ideas and processes for quickly creating Animated and interactive content.

Exploring creative possibilities with new age tech and microgames. This includes ideation and pitching of new ideas to improve online customer engagement.

CREATIVE DIRECTOR, Tavrohi Animation Studios {Apr 2018-Oct 2020} {Full Time}

Responsible to set the creative vision and supervise a team of more than 100 people including 3D artists, Animators and Designers. I am am responsible for creating new concepts & Intellectual Property (IP) development at the studio.

During my tenure, I've successfully delivered a record breaking of 200+ short 3D animated films (about 300 odd minutes of industry standard quality 3D animation) for several clients that include Ministry of Sports, Government of India, a leading sports television channel, and one of the most popular kids television channel.

I have had opportunities of liaison with potential clients and pitching new concepts and ideas to them. I also have created and implemented a realtime rendering pipeline at the studio, which can cut down the production time by a whooping 30%. In addition to this, I also tinker around with AR/VR and Game Engines to explore production possibilities for the future.

Key Projects: 

1. Bhoot Bandhu’s, a 52 episode kids TV show being screened on Nickelodeon India . My involvement as the creative producer includes

co-ordinating with the script writers and giving creative inputs, supervising the 3D asset modelling team, reviewing the animation lineups, giving feedback to the animation directors, and briefing the outsource partners. 

2. An upcoming show based on the lesser known war stories of the Indian Army. This will be broadcast on a popular OTT platform. 

3. A 3D animated political satire show called OMG for India TV. I was responsible for overall creative direction and supervision of the show. Delivered 200+ episodes during my tenure.

CONSULTING 3D SUPERVISOR, IDC, IIT BOMBAY  {JUL 2017 - MAR 2018 } {Contract}

Lead & mentored a team of 3D artists to design 3D models and animations for interactive installations exhibited at the National Gallery of Modern Art, (NGMA) Mumbai and Kolkata.

I also built Unity 3D mockups and prototypes that bridged the gaps between artists and developers. 

‘Nature Embedded: a Design Technology Experience’ was an exhibition consisting of 15 different medias that range from the conventional calligraphy, expressive photography, tessellated murals and product installations, to the more unconventional and emerging medias that leverage ethnography, infographics, motion graphics and interactivity(s) to convey life’ myriad messages. 

The exhibition themed on the Human’s everyday and everyman relationship with Nature hopes to bring to attention the fact that cultures such as ours had once consciously built their lives around Nature’s ways by following Nature’s rhythms, tapping into Nature’s resources, and emulating Nature’s designs. In time, this process of following Nature around had come to become tacit, ubiquitous and sub-conscious.